Author name: Raden

CRM

Navigating the Whirlwind: How CRM Becomes Your Anchor in Mergers and Acquisitions

Merging companies or acquiring a new business? It’s a bit like trying to merge two distinct rivers into one powerful current. You’ve got different flows, different depths, sometimes even different directions. It’s exciting, full of potential, but also incredibly complex and, if I’m being honest, often quite messy. For years, I watched organizations grapple with […]

CRM

High ROI CRM software for companies

I remember a time, not so long ago, when the idea of "customer relationship management" sounded like something only huge corporations worried about. For my little company, we managed things the old-fashioned way. Sales leads? They lived in a sprawling spreadsheet, updated… well, whenever someone remembered. Customer complaints? Scrawled on sticky notes, often lost in

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